Bowers & Wilkins x McLaren Formula 1
Bowers & Wilkins introduces the Pi8 McLaren Edition, designed to take its award-winning earbuds to new heights of prestige and exclusivity
The Pi8 McLaren Edition, a new version of the award-winning Bowers & Wilkins Pi8 wireless earbuds has been unveiled, developed in collaboration with McLaren Automotive and the McLaren Formula 1 Team. The new earbuds build on the success of the award-winning Pi8, integrating the famous McLaren Papaya orange together with Galvanic Grey into the design.
Award-winning sound meets iconic McLaren design
Reflecting the two brands’ shared technical and performance-led aesthetic, the Pi8 McLaren Edition offers the high-performance sound quality synonymous with Bowers & Wilkins, coupled with a design that connects fans of McLaren cars to the visual identity of the McLaren brand.
The Pi8 is the Bowers & Wilkins multi-award-winning flagship earbud combining reference-standard hi-res audio performance, elegant design, premium materials, exceptional comfort and fit, as well as enhanced connectivity and features, including Wireless Audio Retransmission.
F1 is well-known for its globetrotting nature, so Bowers & Wilkins products will play a crucial role in both the team’s extensive travel from race-to-race, relaxation and recovery, as well as any pre-race preparation needs throughout the season.
Speaking on behalf of Bowers & Wilkins, Giles Pocock, Vice President of Brand Marketing, said: “We are thrilled to collaborate with the McLaren team once again. This reimagining of our award-winning earbuds elevates our long-term partnership even further by combining the unmistakable design DNA of McLaren with our industry-leading audio products to create an attention-grabbing version of our Pi8. We’re excited to see how it’s received by Bowers & Wilkins and McLaren fans alike.”
About Bowers & Wilkins:
Bowers & Wilkins, founded in the UK in 1966, has been at the forefront of high-performance audio for more than 50 years. Bowers & Wilkins designs and manufactures precision home speakers, headphones, custom installation and performance car audio products that set new standards for innovation and sound quality, earning countless awards and accolades from the world’s leading recording studios and musicians. Bowers & Wilkins’ reputation is based on the unwavering pursuit of the best possible sound and an unsurpassable music listening experience. Learn more at bowerswilkins.com.
The content in this news release is accurate at the time of publication but may be subject to change without notice. All trademarks mentioned in this news release are the property of their respective owners. Copyright © B&W Group Ltd. E&OE
About McLaren Racing:
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 21 Formula 1 world championships, 189 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.
McLaren Racing competes across five racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Nolan Siegel and Christian Lundgaard, the ABB FIA Formula E World Championship as the NEOM McLaren Formula E Team with drivers Sam Bird and Taylor Barnard, and F1 Academy with Driver Development programme member Ella Lloyd. The team also competes in the F1 Sim Racing Championship as McLaren Shadow with Lucas Blakeley, Wilson Hughes and Alfie Butcher.
McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.