Philips TV
Philips Ambilight TV becomes Official Immersive TV Partner of Assassin’s Creed in Europe
August , 2026 – TP Vision has announced a new European partnership between Philips Ambilight TV and Assassin’s Creed by Ubisoft, making Philips Ambilight TV the franchise’s Official TV Partner across European markets until December 2027.
The partnership will bring together the cinematic worlds of Assassin’s Creed with Philips Ambilight TV’s combination of premium picture quality, gaming performance and immersive lighting, demonstrating how the right TV can make game worlds feel richer and more immersive.
“Assassin’s Creed is a perfect platform to communicate our premium Gaming TV proposition,” said Anette van Dijk, European Marketing Director at TP Vision. “Its cinematic storytelling, fast-paced action, rich audiovisual worlds and visually striking environments give us powerful ways to showcase our latest gaming innovations.”
Martin Schelling, Head of Assassin’s Creed Brand, added: “Immersion is at the heart of the Assassin’s Creed experience. Philips Ambilight TV offers a fantastic option for players who want to push that feeling even further.”
The partnership will highlight the role of TV performance in modern gaming, including low latency, high refresh rates, VRR, HDMI 2.1, detailed picture quality and cinematic sound. Philips Ambilight then extends the colours and movement of the game beyond the screen, helping the game world feel more present in the room.
For an even more immersive experience, AmbiScape can synchronise Ambilight with compatible smart lights, extending the atmosphere further into the room.
Philips’ 2026 Gaming TV range offers options across different performance levels, including OLED, RGB Mini-LED and QLED models, with features such as high refresh rates, VRR and gaming-focused technologies depending on the model.
Together, Philips Ambilight TV and Assassin’s Creed will explore how gaming can go beyond the screen — combining the performance and picture quality gamers expect with the cinematic atmosphere and immersive lighting that make the worlds of Assassin’s Creed feel bigger and more engaging.